An awareness campaign for Perfect Touch – a well-known South African brand of styling gels, hairsprays and hair waxes. Perfect Touch needed an enticing and relevant way to remind both their new and existing customer base why their day-to-day products should be staples in their beauty arsenals. A humorous approach to the campaign to cut through the clutter, build brand love and encourage community interaction.
Photographer Channay Harvey
Art Director Justine Kerr
Creative Director & Copy Writer Anna-Belle Mulder
Producers Anna-Belle Mulder / Justine Kerr
Stylist Sheena Bagshawee
Makeup and Hair Karen Van Wyngaard / Alex Botha
Art Director Justine Kerr
Creative Director & Copy Writer Anna-Belle Mulder
Producers Anna-Belle Mulder / Justine Kerr
Stylist Sheena Bagshawee
Makeup and Hair Karen Van Wyngaard / Alex Botha
